Assessment Part 1:
Do you have a well-defined target market, customer profile & value proposition?
☐ SWOT analysis: You have identified your core competencies, competitive strengths and weaknesses using a SWOT analysis that defines strategies for overcoming threats to exploit your market opportunities.
☐ Target market: You have identified which horizontal, vertical or geographic markets are sweet spots for your core competencies & IT services. This is based on an analysis of your customer base to identify which segments produce the fastest growth or most profitable revenue stream.
☐ Customer profile: You know the key attributes of your ideal customer: primary decision maker, organizational structure, employee constituencies, IT requirements, typical services provided & business benefits delivered.
☐ Value proposition: Based on your target market & customer profile, this is the differentiated & quantifiable value proposition every one of your sales reps and indirect channel will articulate.
☐ Customer evidence: Tangible proof points of your value proposition based on existing customer engagements to support your claims including demonstrated cost savings, operational efficiency improvements or enablers for business growth or risk reduction.
Complete Your Own Business Assessment Checklist
☐ Target market: You have identified which horizontal, vertical or geographic markets are sweet spots for your core competencies & IT services. This is based on an analysis of your customer base to identify which segments produce the fastest growth or most profitable revenue stream.
☐ Customer profile: You know the key attributes of your ideal customer: primary decision maker, organizational structure, employee constituencies, IT requirements, typical services provided & business benefits delivered.
☐ Value proposition: Based on your target market & customer profile, this is the differentiated & quantifiable value proposition every one of your sales reps and indirect channel will articulate.
☐ Customer evidence: Tangible proof points of your value proposition based on existing customer engagements to support your claims including demonstrated cost savings, operational efficiency improvements or enablers for business growth or risk reduction.
Complete Your Own Business Assessment Checklist
